Overcoming the Three Big Barriers to MedTech Marketing Success
The MedTech industry is highly innovative and dynamic. To stay successful, you have to keep developing a skillset that doesn't just meet today’s market but prepares your organization for tomorrow.
Do Banner Ads Actually Work?
Do banner ads work? Which banner ads are better? How much should I invest in banner ads? You may have heard that banner ads are good for driving (product/disease) awareness. But do they actually work?
How to Make Sense of your Video Performance Data
When reviewing video performance, it’s crucial to look at the full picture rather than isolated metrics. At first glance, you might see industry benchmarks that appear much higher than your own, leading you to believe your video underperformed. But is that actually the case?
What is a digital marketing strategy and why is it essential to success?
Digital marketing strategy answers this question: How can I connect with my customer at the right time, on the right channel (platform) and with the right message? When you do not follow a strategy, you don’t know what your marketing activity is designed to achieve.
Avoid These Costly Mistakes with a Digital Strategy
Digital marketing is not about running ads, or doing “random acts of marketing;” it’s about a strategic approach to reach a specific goal by leveraging different media — paid, owned, earned.
Are Your Hashtags Working Against You? Three Mistakes to Avoid
If your audience is not using the hashtags, don’t use them. Ask yourself: What purpose does this hashtag serve? Will it be discovered by my audience?