FOR MEDICAL DEVICE & MEDTECH PRODUCT MANAGERS & MARKETERS
Digital Marketing Strategy Course
Every business wants to sell their product to a customer. But not every business knows how. Digital marketing strategy is your map that outlines how to do so in a strategic, sequential order— from identifying the right customer, to connecting with that customer on the right channels and with the right message.
Today’s product managers and marketing managers still lack skills of how to properly build a digital marketing strategy. Many use a fragmented approach where each team member does their “own part,” but these parts aren’t connected, and therefore don’t produced the desired results. Some don’t have a strategy; instead, they do “random acts of marketing,” - some ads here and there, some social posts - yet don’t understand why they aren’t reaching their goals.
Lack of skills is costly. It prevents you from reaching your business goals. It prevents you from investing in the right resources, tools & capabilities to grow and scale your marketing operations. When done the right away, digital marketing strategy will help you find the right customer, sell your product, drive product adoption and revenue.
By taking this comprehensive, step-by-step course, you’ll learn directly from an expert with 16 years of digital marketing expertise, product marketing and industry experience presented in 3 hours of hands-on course work, laid out in 5 chapters. Each chapter has downloadable materials that include course outline and key definitions & terms to support your learning.
This course is a game-changer. Prepare to crush your marketing goals!
What you’ll learn
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Key concepts to help you better understand the industry, customer and how to market to the customer
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How to define your true target audience through customer persona profiles + customer journeys
(who is my customer?)
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How to define the optimal channel mix to connect with your customer on the right channels
(where do I put my ads?)
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How to build content strategy that speaks directly to your customer
(what message do I send to my customer, on what channel and how often?)
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How to measure performance
how do I know which marketing tactics are effective and which are not?
helping you understand how to optimally spend your precious marketing dollars
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What tools & resources your organization needs to have to be successful with your marketing strategy
✺ Frequently asked questions ✺
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If you work in Product Marketing, Digital Marketing (Integrated Marketing) or Marketing Communications in medical device or med tech industry, this course is for you.
If you are an agency supporting companies in medical devices and med tech industry, this course is for you.
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This course is applicable for both, DTC (direct-to-consumer) and HCP (healthcare professionals) marketers.
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Yes, you can. Digital marketing strategy framework holds true across industries. The only difference is this course uses examples and concepts applicable specifically to medical devices and med tech. If you are OK with that, the course will benefit you. Feel free to get in touch for additional questions.
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This course is not a digital marketing 101 course. This course will teach you how to build digital marketing strategy, while also teaching you many marketing concepts and definitions.
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This course will benefit all marketers who don’t know how to properly build a digital marketing strategy that brings results.
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The key to success in product marketing is when all team members—from product marketing, to digital marketing and marcom—work together towards the same goals, not in silos as it is so common today. This means every person understands each component of how to build a strategy—from key concepts to customer personas, optimal channel mix, content strategy and performance measurement. This will help them see how their role supports this strategy, what they are accountable for and how collectively as a team, they all play a role in reaching business goals.
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Yes, this course can be customized to meet each teams or each organization’s needs. This course can be taught virtually with a Q&A option or it can be build using examples specific to your product. Get in touch for more information and options.
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