Why Your LinkedIn Benchmarks Need an Audit: The Case for Median Metrics
LinkedIn posts vary wildly in performance. Some see high Engagement Rates (ER%) and Click-Through Rates (CTR%), others flop, and many fall somewhere in the middle. This volatility makes it difficult to judge true performance.
Yet marketers often rely on Average ER and CTR to establish performance benchmarks for reporting. But is this the right approach?
Tracking Awareness: 3 Metrics You Can't Ignore
When running an awareness campaign, the most common metrics med device marketers look at are the channel impressions - display, social media, emails- plus website traffic. But there’s a catch: Impressions do not equal awareness, impressions signify reach.
Should You Keep Posting if Your MedTech Social Content Isn't Hitting its KPIs?
Digital marketers are driven by data, but data that’s misinterpreted leads to the wrong conclusions.
When you social media posts underperform, is there value to continue posting?
Do Banner Ads Actually Work?
Do banner ads work? Which banner ads are better? How much should I invest in banner ads? You may have heard that banner ads are good for driving (product/disease) awareness. But do they actually work?