Who We Are
At MedTech Marketing Group, we are a group of skilled independent consultants and contributors who are passionate about doing digital marketing the right way. Our combined industry expertise helps us address each client’s unique needs and offer personalized solutions.
Led by Tatsiana Gremyachinskiy, Founder and Principal Consultant, we do not operate as a traditional digital agency with multiple people per account and high overhead costs. Instead, we focus on your needs and work strategically with the maximum benefit to you —less hours, less overhead, more expertise and proven results.
Tatsiana brings16 years of digital marketing leadership to medical device and healthcare within DTC and HCP space. Her career is defined by a rare skillset that bridges the gap between marketing and product management: she possesses the full digital stack expertise —spanning strategy, social, content, paid media, and advanced data analytics—and a trained Product Manager. This unique expertise allows her to identify organizational gaps and build high-impact, data-driven solutions tailored to the complex needs of modern MedTech.
Her industry authority is further marked by her past roles as an Advisory Board member for Momentum Health Events and Digital Pharma West, as a frequent speaker at MedTech Marketing Conferences across the U.S. and Canada, and her work as a featured author in PM360 Magazine.
Meet the Founder - Q&A with Tatsiana | Recommendations
Her transition from the corporate medical device world was driven by a clear observation: the industry’s heavy reliance on traditional sales teams had created a digital blind spot. By viewing digital expertise as a "nice-to-have" rather than a core pillar, companies risk losing touch with a customer base that is increasingly active online. Tatsiana founded the MedTech Marketing Group to bridge this gap, helping companies move beyond traditional sales models and incorporate data-driven digital solutions to reach business goals.
Let’s get started doing digital the right way.
Meet the Founder
Q&A with Tatsiana Gremyachinskiy
Why healthcare marketing? Walk us through nearly two decades of your industry experience.
Healthcare wasn’t my first choice, but it became a strategic one. My career started at an ambulance company in early 2009. It was in the midst of the recession, I was right out of college, and I was lucky to land any job. I didn’t know it then, but this job would lay the ultimate foundation for my marketing career.
In what ways did this job was foundation for your professional journey?
I started in a brand-new Public Relations (PR) and Communications department. It was my manager and I. She taught me the essentials of PR and proper corporate communications, branding and copyrighting. These skills proved highly transferable across all my professional endeavors. As we grew into a full Marketing & Communications department, the need for new specialized skills grew. I stepped up to fill those gaps – I’m passionate about learning.
When we needed an in-house graphic designer, I mastered Adobe Photoshop and InDesign to build everything from brochures to all other marketing collateral, including for large scale conferences. Later in my career when I worked with third-party vendors and outsourced marketing collateral, I knew exactly what to expect and what to review for. Yes, we now have AI tools that make things faster, but having that foundational "how-to" knowledge helps me to be more efficient and effective.
I was also lucky to be on the frontline of Social Media Marketing for businesses. It was around 2009 when Facebook rolled out Organizational profile pages, and I was tasked with building my first social media strategy (which actually included Employee Amplification back then – long before it became a “strategy” for today’s organizational social media). This proved invaluable later in my career, as I went on to develop several high-impact social media strategies with exceptional results. Because I’ve watched the algorithms evolve from day one and how my audience interacts on these channels, I understand the why behind what works, which allows me to keep creating strategies that work.
I also ran the website and handled SEO before most people even knew what those terms meant. I was even doing manual basic code updates on our website –I took HTML course in college because I’m naturally passionate about learning. Even with today's AI tools, I still see companies missing those SEO components—which proves that while technology changes, the need for a solid, foundational marketing mind never does. Today, my SEO expertise combined with understanding web AI helps me to stay ahead of the game.
When you decided to move on, how did you identify the right place for the next step?
After five years at the ambulance company, I knew it was time to grow my digital expertise. Staying strategic at this point was a choice. I already understood the ecosystem of hospitals, SNFs (skilled nursing facilities), and everything in between. The next logical step was hospital marketing, which is how I landed at Sutter Health.
It was another small, nimble team, but the opportunity was massive. My role was a Regional Marketing Manager meets Data Analyst. I was supporting marketing for Women and Children’s Health at CPMC in the DTC space. (In hospital marketing, you support different service lines – orthopedics, pediatrics, pulmonology ,etc.) This is where I learned to truly collaborate across the board. I worked with everyone from business development and strategy to the actual doctors and nurses to build programs that drove patient volume in San Francisco (and across the previously West Bay Region).
If you had to pick a 'top three' of your accomplishments there, what would they be?
Back then we still relied heavily on traditional media, like OOH Billboards, bus ads, TV-ads, direct-mail, but in my role, I was able to push us into social and digital. The biggest impact I made early on was building out social media strategy for Facebook within 6 weeks after I started. Results spoke for itself -- organic growth was huge: engagement went up 238%, reach jumped 250%, and our followers increased by 150%. It even got some professional recognition; Ragan’s Healthcare Communications News actually featured my work as a case study, using CPMC’s strategy for their '10 tips to grow your Facebook fan list' article.
Another huge accomplishment was executing educational events for the community. I had to organize 12 events per year across various services lines. This was a full-circle operation- I managed end-to-end execution starting with working with physicians on their presentations, building strategy for multi-channel event promotion & follow-up, to writing ad copy and programming ads on the backend (Facebook and Twitter), and then analyzing data see what worked and what didn’t. This is where my interest with data truly started.
By writing the copy myself and measuring performance in real-time, I wasn’t just looking at a report—I was learning the "why" behind the click. The best part? The manual funnel we built to hand off these leads to the service lines to follow – because that’s where you see your ROI. It’s the exact same logic I use in Medical Device today: you get the digital conversion, then you hand those names to the sales team to close the deal.
I also launched our email marketing program to take that closed-loop strategy to the next level. My open rates were consistently above the benchmarks. I credit that to the fact that I wasn't just looking at one individual ad or one email—I understood the entire system. I knew how the lead became a customer. That’s exactly why I’m so passionate about helping companies get their digital marketing right; I’ve seen firsthand that when you connect those dots, the system actually wins.
While this role allowed you to cement your marketing expertise, what was the mission for the next chapter?
With a solid marketing expertise, it was time to make another strategic move. This time I wanted to try Pharma or Medical Device to expand my “healthcare marketing expertise,” and I landed a role at Abbott Vascular as a Digital Product [Marketing] Manager, working both in DTC and HCP marketing.
That role was incredibly unique—I worked within the Product Team, leading all digital activities while also working closely with the Digital Marketing Team to ensure alignment. I collaborated with Sales, Clinical, Regulatory, and I worked across global geographies—both US and OUS —supporting different regions with their specific needs while navigating complex regulatory environment. It gave me the 360-degree view I needed to understand the industry's gaps and why digital is so essential for product team’s success, and what happens when they don’t collaborate.
Abbott allowed me to further elevate my full-stack digital marketing expertise within product. For the specific products I managed, I led digital multi-channel campaigns, built email nurture marketing campaigns, contributed to building social media channels and content strategy, executive social media training, and continued to review data and report on performance. Being able to develop digital strategy that takes into consideration the full picture – from how your customer discovers your product, to how they engage with the product [on digital] and following that interaction via Sales at an account-level is what transforms digital engagement into a high-converting sales pipeline.
Foray into independent consulting
At what point did you realize your 'toolkit' was deep enough to start independent consulting?
I always wanted to be in charge – so it was a matter of “when,” and not “if.” I’m a very independent, driven, passionate and disciplined person. My passion for doing digital right led me to this chapter, led me to be involved deeper – to serve on the Advisory Boards of multiple industry conferences, where I helped shape programming and to speak at major Digital Marketing for Medical Devices & Pharma conferences across US and Canada. By the end of 2018, I l transitioned into independent consulting practice, but continued to support Abbott over many years to come.
What’s the one initiative you worked on that you’d still want on your highlight reel today?
One of my favorite projects was another win in social media marketing. I developed social media campaign for OCT, a product in the cardiovascular space, which was named internally a best-performing organic campaign for @AbbottCardio Twitter (now X) account. I introduced storytelling via “threads” – when you build a tweet upon a tweet – to help better engaged with HCPs. It was a new concept at that time (circa 2019), and new things are risky in med device digital marketing. I was fortunate to have a leader who trusted my expertise and gave the green light. Campaign exceeded industry and internal benchmarks — organic engagement by 12x and average organic reach by 4x. Nothing like this was seen in MedTech social back then.
Over the next 6 years, I have continued to evolve and run this campaign (i.e. content development, graphic concept and performance). A notable highlight occurred in the third year when a competitor tried to piggyback on our success with a similar campaign —and that’s when you know that you are winning. I mean, to me, this imitation was the clearest indicator of our campaign's impact. Why did this campaign work? Deep product knowledge + understanding of the target audience paired with digital expertise, i.e. platform-specific trends, allowed me to build high-value content to our target audience.
What’s the secret to your success?
Mastery earned through nearly two decades of hands-on experience. There are no shortcuts to success. As the saying goes, the only place success comes before work is in the dictionary.
Strategy is the heart of everything I do. It is the essential foundation you need before you ever run an ad. And then it’s the marketing data that allows me to build strategies that answer the “why.”
I’m here to make sure every move is intentional and every dollar is backed by a goal. Let’s do digital the right way.