Optimizing MedTech Product Webpages for the Web AI Era
For MedTech Product and Marketing Managers, winning the shift from traditional Web SEO to generative AI requires a completely new approach. Search engines now pull up short summaries to answer a user’s search query. To ensure that Google pulls up summary from your website, and not other sources, you need to optimize your website for Web AI.
Campaigns vs Always-On Marketing: Which One is Best for Growth?
Many med device marketers approach their strategy like a sprint: massive all-out effort for a single product launch, and then nothing for the rest of the year. Marketing is not a sprint, it’s a complex process balancing high-impact campaigns and the 'always-on' marketing. The question is: which one is best for growth?
Overcoming the Three Big Barriers to MedTech Marketing Success
The MedTech industry is highly innovative and dynamic. To stay successful, you have to keep developing a skillset that doesn't just meet today’s market but prepares your organization for tomorrow.
Do Banner Ads Actually Work?
Do banner ads work? Which banner ads are better? How much should I invest in banner ads? You may have heard that banner ads are good for driving (product/disease) awareness. But do they actually work?
Avoid These Costly Mistakes with a MedTech Digital Strategy
Digital marketing is not about running ads, or doing “random acts of marketing;” it’s about a strategic approach to reach a specific goal by leveraging different media — paid, owned, earned.