Tatsiana Gremyachinskiy 7/15/26 Tatsiana Gremyachinskiy 7/15/26

The Algorithm Shift: Why MedTech Needs to Rewrite Its Social Playbook

Winning in today’s Meta marketing requires a different approach compared to when it was launched in 2004.

‍Understanding Meta’s Andromeda AI algorithm holds the key to success as well as understanding the evolution of Facebook and how it impacted MedTech brands specifically.

Tatsiana Gremyachinskiy 6/17/26 Tatsiana Gremyachinskiy 6/17/26

Why On-page Elements Still Matter for MedTech Webpages in the AI Era

It is no longer enough to just hire a standard copywriter to write your webpage; today, your copywriter must be deeply skilled in both your specific product and the technical art of writing for Web AI.

To make sure you product webpage is pulled up in AI summaries, you need to optimize your webpages for AI, including on-page elements — meta description, titles, headings and alt text for visual media.

Tatsiana Gremyachinskiy 5/26/26 Tatsiana Gremyachinskiy 5/26/26

Optimizing MedTech Product Webpages for the Web AI Era

For MedTech Product and Marketing Managers, winning the shift from traditional Web SEO to generative AI requires a completely new approach. Search engines now pull up short summaries to answer a user’s search query. To ensure that Google pulls up summary from your website, you need to optimize your website for AI.

Tatsiana Gremyachinskiy 4/28/26 Tatsiana Gremyachinskiy 4/28/26

Campaigns vs Always-On Marketing: Which One is Best for Growth?

Many med device marketers approach their strategy like a sprint: massive all-out effort for a single product launch, and then nothing for the rest of the year. Marketing is not a sprint, it’s a complex process balancing high-impact campaigns and the 'always-on' marketing. The question is: which one is best for growth?

Tatsiana Gremyachinskiy 3/17/26 Tatsiana Gremyachinskiy 3/17/26

Overcoming the Three Big Barriers to MedTech Marketing Success

The MedTech industry is highly innovative and dynamic. To stay successful, you have to keep developing a skillset that doesn't just meet today’s market but prepares your organization for tomorrow.

Tatsiana Gremyachinskiy 3/1/26 Tatsiana Gremyachinskiy 3/1/26

Do Banner Ads Actually Work?

Do banner ads work? Which banner ads are better? How much should I invest in banner ads? You may have heard that banner ads are good for driving (product/disease) awareness. But do they actually work?

Tatsiana Gremyachinskiy 1/5/26 Tatsiana Gremyachinskiy 1/5/26

Avoid These Costly Mistakes with a MedTech Digital Strategy

Digital marketing is not about running ads, or doing “random acts of marketing;” it’s about a strategic approach to reach a specific goal by leveraging different media — paid, owned, earned.