LinkedIn Has Changed the Rules: Is Your Med Device Social Playbook Outdated?
Posting on social media platforms today is like playing a game where the goalposts move while the ball is in the air. If you feel like you are losing the reach you once had, it’s not your content—it’s the algorithm.
Evolution of LinkedIn has changed the rules, and MedTech marketers must adapt and stay relevant.
The Death of Organic Reach: What Musk’s AI Era Means for MedTech Brand Pages on X
If your MedTech organization chooses to remain on X without paying for verification or premium distribution, you must change your definition of success. Your profile will no longer function as a discovery engine; instead, it becomes a static, digital billboard. Users will only find your updates if they intentionally search for your exact handle.
Why MedTech Needs to Rewrite Its Social Playbook for Meta
Winning in today’s Meta marketing requires a different approach compared to when it was launched in 2004.
Understanding Meta’s Andromeda AI algorithm holds the key to success as well as understanding the evolution of Facebook and how it impacted MedTech brands specifically.
Why On-page Elements Still Matter for MedTech Webpages in the AI Era
It is no longer enough to just hire a standard copywriter to write your webpage; today, your copywriter must be deeply skilled in both your specific product and the technical art of writing for Web AI.
To make sure you product webpage is pulled up in AI summaries, you need to optimize your webpages for AI, including on-page elements — meta description, titles, headings and alt text for visual media.
Optimizing MedTech Product Webpages for the Web AI Era
For MedTech Product and Marketing Managers, winning the shift from traditional Web SEO to generative AI requires a completely new approach. Search engines now pull up short summaries to answer a user’s search query. To ensure that Google pulls up summary from your website, you need to optimize your website for AI.
Campaigns vs Always-On Marketing: Which One is Best for Growth?
Many med device marketers approach their strategy like a sprint: massive all-out effort for a single product launch, and then nothing for the rest of the year. Marketing is not a sprint, it’s a complex process balancing high-impact campaigns and the 'always-on' marketing. The question is: which one is best for growth?
Overcoming the Three Big Barriers to MedTech Marketing Success
The MedTech industry is highly innovative and dynamic. To stay successful, you have to keep developing a skillset that doesn't just meet today’s market but prepares your organization for tomorrow.
Do Banner Ads Actually Work?
Do banner ads work? Which banner ads are better? How much should I invest in banner ads? You may have heard that banner ads are good for driving (product/disease) awareness. But do they actually work?
Avoid These Costly Mistakes with a MedTech Digital Strategy
Digital marketing is not about running ads, or doing “random acts of marketing;” it’s about a strategic approach to reach a specific goal by leveraging different media — paid, owned, earned.