The Algorithm Shift: Why MedTech Needs to Rewrite Its Social Playbook
Winning in today’s Meta marketing requires a different approach compared to when it was launched in 2004.
Understanding Meta’s Andromeda AI algorithm holds the key to success as well as understanding the evolution of Facebook and how it impacted MedTech brands specifically.
Why Your LinkedIn Benchmarks Need an Audit: The Case for Median Metrics
LinkedIn posts vary wildly in performance. Some see high Engagement Rates (ER%) and Click-Through Rates (CTR%), others flop, and many fall somewhere in the middle. This volatility makes it difficult to judge true performance.
Yet marketers often rely on Average ER and CTR to establish performance benchmarks for reporting. But is this the right approach?
Should You Keep Posting if Your MedTech Social Content Isn't Hitting its KPIs?
Digital marketers are driven by data, but data that’s misinterpreted leads to the wrong conclusions.
When you social media posts underperform, is there value to continue posting?
Are Your Hashtags Working Against You? Three Mistakes to Avoid
If your audience is not using the hashtags, don’t use them. Ask yourself: What purpose does this hashtag serve? Will it be discovered by my audience?