LinkedIn Has Changed the Rules: Is Your Med Device Social Playbook Outdated?
Posting on social media platforms today is like playing a game where the goalposts move while the ball is in the air. If you feel like you are losing the reach you once had, it’s not your content—it’s the algorithm.
Evolution of LinkedIn has changed the rules, and MedTech marketers must adapt and stay relevant.
The Death of Organic Reach: What Musk’s AI Era Means for MedTech Brand Pages on X
If your MedTech organization chooses to remain on X without paying for verification or premium distribution, you must change your definition of success. Your profile will no longer function as a discovery engine; instead, it becomes a static, digital billboard. Users will only find your updates if they intentionally search for your exact handle.
Why MedTech Needs to Rewrite Its Social Playbook for Meta
Winning in today’s Meta marketing requires a different approach compared to when it was launched in 2004.
Understanding Meta’s Andromeda AI algorithm holds the key to success as well as understanding the evolution of Facebook and how it impacted MedTech brands specifically.
Why Your LinkedIn Benchmarks Need an Audit: The Case for Median Metrics
LinkedIn posts vary wildly in performance. Some see high Engagement Rates (ER%) and Click-Through Rates (CTR%), others flop, and many fall somewhere in the middle. This volatility makes it difficult to judge true performance.
Yet marketers often rely on Average ER and CTR to establish performance benchmarks for reporting. But is this the right approach?
Should You Keep Posting if Your MedTech Social Content Isn't Hitting its KPIs?
Digital marketers are driven by data, but data that’s misinterpreted leads to the wrong conclusions.
When you social media posts underperform, is there value to continue posting?
Are Your Hashtags Working Against You? Three Mistakes to Avoid
If your audience is not using the hashtags, don’t use them. Ask yourself: What purpose does this hashtag serve? Will it be discovered by my audience?