LinkedIn Has Changed the Rules: Is Your Med Device Social Playbook Outdated?
Posting on social media platforms today is like playing a game where the goalposts move while the ball is in the air. If you feel like you are losing the reach you once had, it’s not your content—it’s the algorithm.
Evolution of LinkedIn has changed the rules, and MedTech marketers must adapt and stay relevant.
Why Your LinkedIn Benchmarks Need an Audit: The Case for Median Metrics
LinkedIn posts vary wildly in performance. Some see high Engagement Rates (ER%) and Click-Through Rates (CTR%), others flop, and many fall somewhere in the middle. This volatility makes it difficult to judge true performance.
Yet marketers often rely on Average ER and CTR to establish performance benchmarks for reporting. But is this the right approach?
Are Your Hashtags Working Against You? Three Mistakes to Avoid
If your audience is not using the hashtags, don’t use them. Ask yourself: What purpose does this hashtag serve? Will it be discovered by my audience?