Is Web SEO Still Relevant in the Age of AI? Why On-Page Elements Matter for MedTech Webpages

It is no longer enough to just hire a standard copywriter to write your webpage; today, your copywriter must be deeply skilled in both your specific product and the technical art of writing for Web AI.

To make sure you product webpage is pulled up in AI summaries, you need to optimize your webpages for AI, including on-page elements — meta description, titles, headings and alt text for visual media.