Why Your LinkedIn Benchmarks Need an Audit: The Case for Median Metrics

LinkedIn posts vary wildly in performance. Some see high Engagement Rates (ER%) and Click-Through Rates (CTR%), others flop, and many fall somewhere in the middle. This volatility makes it difficult to judge true performance.

Yet marketers often rely on Average ER and CTR to establish performance benchmarks for reporting. But is this the right approach?