https://www.medtechmarketinggroup.com/insights daily 0.75 2026-05-28 https://www.medtechmarketinggroup.com/insights/optimizing-medtech-product-webpages-for-the-web-ai-era monthly 0.5 2026-05-28 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/34b25087-5f25-42cf-8445-5375cf9d80c7/_MedTech+Marketing++Blog+Quotes+%287%29.png Insights - Optimizing MedTech Product Webpages for the Web AI Era - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/9651d10a-cdde-4655-b3c9-ad1be090ff71/_MedTech+Marketing++Blog+Quotes+%288%29.png Insights - Optimizing MedTech Product Webpages for the Web AI Era - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.medtechmarketinggroup.com/insights/why-your-linkedin-benchmarks-need-an-audit-the-case-for-median-metrics monthly 0.5 2026-05-11 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/e251bff8-ab2d-4fce-b509-a8755bd51612/_MedTech+Marketing++Blog+Quotes+%288%29.png Insights - Why Your LinkedIn Benchmarks Need an Audit: The Case for Median Metrics Disclaimer: The following data table is a simulated sample created for illustrative purposes. While it reflects performance trends observed in the medical device sector, specific metrics have been modified for confidentiality. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/1dee6c79-a720-405d-912c-8684d5e8b5ba/_MedTech+Marketing++Blog+Quotes+%2810%29.png Insights - Why Your LinkedIn Benchmarks Need an Audit: The Case for Median Metrics - When to use Median and when to use Average? Use Average ER% To show the total impact of campaign performance to leadership To calculate ROI Use Median ER% To set realistic goals for your product/marketing team To understand the performance you can realistically expect from a typical post When to Use Average vs Median for Benchmarking https://www.medtechmarketinggroup.com/insights/tracking-awareness-3-metrics-you-cant-ignore monthly 0.5 2026-05-11 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/f6fcfdc8-03dd-4869-8829-56792176b96b/_MedTech+Marketing++Blog+Quotes+%285%29.png Insights - Tracking Awareness: 3 Metrics You Can't Ignore - Make it stand out Is your awareness campaign missing these 3 metrics https://www.medtechmarketinggroup.com/insights/should-you-keep-posting-if-your-medtech-social-content-isnt-hitting-its-kpis monthly 0.5 2026-05-11 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/1ddebf6e-f35f-40b5-be54-4e71efe6a16b/_MedTech+Marketing++Blog+Quotes+%282%29.png Insights - Should You Keep Posting if Your MedTech Social Content Isn't Hitting its KPIs? - Make it stand out How your social media impacts your SEO https://www.medtechmarketinggroup.com/insights/campaigns-vs-always-on-marketing-which-one-is-best monthly 0.5 2026-05-11 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/5cc6d35e-9e79-4140-92cc-66c90154b7f6/Types+of+MedTech+Marketing++Campaigns Insights - Campaigns vs Always-On Marketing: Which One is Best for Growth? - Make it stand out Image: Types of Most Common MedTech Marketing Campaigns https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/0e50e42b-01c2-4eaa-b890-c6a1d0bc174b/MM+-+Blog+Graphics.png Insights - Campaigns vs Always-On Marketing: Which One is Best for Growth? - Make it stand out Image: What is a marketing campaign https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/f3bdcf8a-4fb7-49d4-aa16-5eb3aef4d8f2/_MedTech+Marketing++Blog+Quotes+%281%29.png Insights - Campaigns vs Always-On Marketing: Which One is Best for Growth? - Make it stand out Image: What is the Value of Marketing Campaign https://www.medtechmarketinggroup.com/insights/threebarrierstosuccess monthly 0.5 2026-05-11 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/d0074eba-153b-4e32-bacd-e609b0d3f7e9/medtechmarketing+blog Insights - Overcoming the Three Big Barriers to MedTech Marketing Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.medtechmarketinggroup.com/insights/do-banner-ads-actually-work monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/c0700363-afc3-4faa-8eb4-4ee21edbee03/Banners+Example.png Insights - Do Banner Ads Actually Work? - Leaderboard—usually appears at the top of the website and costs premium as it is positioned to catch user’s attention most effectively (top image) Skyscraper — usually a tall and narrow vertical rectangle (thus the name) displayed on the left or on the right side of a webpage. Pop-up banners –usually appear (or literally pop up on your screen as you open a webpage or pop-up open a new window) -yes, the annoying ones (right hand side image) Responsive banners-- they respond or adjust automatically to the size of the device on which you are viewing the website Mobile Banners –designed for a mobile display There are different banner formats: Static banners (usually in a form of a visual (jpeg format) Animated (GIF or HTML files) Video banners (usually contain a video in an mp4 format) Interactive Banners -- provide additional engagement feature for the user, such as a quiz, puzzle, a game etc. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/ecaf7c22-162f-4b25-bc7e-c0cdada30f1e/_MedTech+Marketing++Blog+Quotes+%284%29.png Insights - Do Banner Ads Actually Work? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/796863ea-8039-4e5c-ab10-620e59047417/_MedTech+Marketing++Blog+Quotes+%2811%29.png Insights - Do Banner Ads Actually Work? - Disclaimer: The following data table is a simulated sample created for illustrative purposes. While it reflects performance trends observed in the medical device sector, specific metrics have been modified to protect client confidentiality and proprietary trade secrets. Sample data showing banner ad performance between two different publishers https://www.medtechmarketinggroup.com/insights/how-to-make-sense-of-your-video-performance-data monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/33a8fef5-4c44-45d3-9024-f1afaa17926b/_MedTech+Marketing++Blog+Quotes+%2812%29.png Insights - How to Make Sense of your Video Performance Data - Make it stand out Table: Data sample representing a typical video performance report in medical device industry. Disclaimer: The following data table is a simulated sample created for illustrative purposes. While it reflects performance trends observed in the medical device sector, specific metrics have been modified to protect client confidentiality and proprietary trade secrets. https://www.medtechmarketinggroup.com/insights/whatisadigitalmarketingstrategy monthly 0.5 2026-05-12 https://www.medtechmarketinggroup.com/insights/avoidthesecostlymistakes monthly 0.5 2026-05-11 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/96548d4f-8f80-46d2-abb8-33df2df11670/1.png Insights - Avoid These Costly Mistakes with a MedTech Digital Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.medtechmarketinggroup.com/insights/three-mistakes-you-are-making-with-social-media-hashtags monthly 0.5 2026-05-12 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/9e67f78a-d224-4c76-985f-2335f5f1b974/_MedTech+Marketing++Blog+Quotes.png Insights - Are Your Hashtags Working Against You? Three Mistakes to Avoid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.medtechmarketinggroup.com/insights/category/Social+Media+%26+Content monthly 0.5 https://www.medtechmarketinggroup.com/insights/category/Paid+Media monthly 0.5 https://www.medtechmarketinggroup.com/insights/category/Marketing+Analytics+%26+ROI monthly 0.5 https://www.medtechmarketinggroup.com/insights/category/Digital+Strategy monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/Scaling+MedTech monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/Web+AI monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/AI monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/digital+strategy monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/Digital+Transformation monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/analytics monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/Display+Ads monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/Campaign+Strategy monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/SEO monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/social+media monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/Product+Launch monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/Web+SEO monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/social+SEO monthly 0.5 https://www.medtechmarketinggroup.com/contact daily 0.75 2026-05-01 https://www.medtechmarketinggroup.com/about daily 0.75 2026-05-05 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/bd4262cb-a744-4aad-a315-64fd5a2823da/IMG_9079.jpg About Tatsiana Gremyachinskiy speaking at Digital Pharma West Conference in San Francisco Bay Area, 2018 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/9978a192-c6af-431a-b562-84f329a45027/IMG_9076.jpg About Tatsiana Gremyachinskiy speaking at the Digital Pharma East Conference in Philadelphia, 2018 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/777b144b-66e7-4f5a-aaa6-7f78e66fef4f/IMG_9081.jpg About Tatsiana Gremyachinskiy speaking at the Digital Pharma East Conference in Philadelphia, 2018 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/0582649d-b27e-4c76-9f53-32e9fd93ebc6/dmmdmn.jpg About Tatsiana Gremyachinskiy speaking at Digital Marketing for Medical Devices in Minneapolis, 2019. Topic: Understanding your campaign’s performance-making sense of KPIs, target numbers and benchmarks. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/2f356891-6cb4-421e-baa5-efc7df48fc25/IMG_8719.jpeg About Tatsiana Gremyachinskiy speaking at the Analytics Roundtable at the Digital Pharma East Summit in Philadelphia, 2018 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/2750b761-be26-4998-872d-e5ed687d7e3c/IMG_2341.jpg About Tatsiana Gremyachinskiy speaking at the Future of Pharma Marketing Summit in Toronto, Canada, 2019. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/4780c843-9771-4907-9779-709fdd00578a/IMG_3432.jpg About Tatsiana Gremyachinskiy speaking at the Digital Marketing for Medical Devices Conference in San Diego, 2019. Topic: Set the right KPIs for your campaign’s Success. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/b981b062-4518-426e-807b-a6eec24f03bc/3+%281%29.JPG About Tatsiana Gremyachinskiy speaking at the Strategic HCP Partnership Summit, Virtual event in 2020 (Covid-era) https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/965912e7-1bb1-4ded-a1e5-20cbae6f9e29/362W21+-+LI+-+Tatsiana.png About Tatsiana Gremyachinskiy speaking at the Re-image Marketing Device Marketing Virtual Summit, 2021. Looking ahead: How virtual interactions affected marketing strategies permanently https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/79d394c8-a104-45c1-a886-9912a81985d7/IMG_3381.jpeg https://www.medtechmarketinggroup.com/services daily 0.75 2025-01-11 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/9c839c08-2646-49fb-929f-8777b6879fd1/4.png https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/1722378386.902452-EYWSRIBOKVXYKPTPADQT/imgg-od3-bxntuckj.png https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/1722378387.281491-GVPDNTESRCMFKSCYLHYN/imgg-od3-mlb1k1xe.png https://www.medtechmarketinggroup.com/home daily 1.0 2026-05-28 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/ed2a525b-1759-4559-b191-68d3bf1bebc7/Blue+Bold+Marketing+Letter+M+Logo.png https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/9c839c08-2646-49fb-929f-8777b6879fd1/marketingconsulting_medtechmarketinggroup.png https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/6a5891e3-537c-4bcf-a4f2-8a3da3514928/Exectuive+Coaching+Marketing.png https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/3e4241cd-e8ea-4139-864c-0ef6ace703d8/marketingworkshops.png https://www.medtechmarketinggroup.com/privacy daily 0.75 2025-03-18 https://www.medtechmarketinggroup.com/terms daily 0.75 2025-03-18 https://www.medtechmarketinggroup.com/digital-products-2-1 daily 0.75 2026-05-08 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225259531-0HK0SKZ3FR5VOEIG39FB/Rectangle+26.jpg Courses https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg Courses https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225298850-6RK21Y7YG7VPMPS9NQT9/Rectangle+27.jpg Courses https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225322403-8M32U1NK41JYCCJQCWP7/Rectangle+25.jpg Courses https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225298850-6RK21Y7YG7VPMPS9NQT9/Rectangle+27.jpg Courses https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1615225259531-0HK0SKZ3FR5VOEIG39FB/Rectangle+26.jpg Courses https://www.medtechmarketinggroup.com/course-agreement daily 0.75 2025-09-09 https://www.medtechmarketinggroup.com/book-consulting-call daily 0.75 2026-01-29