https://www.medtechmarketinggroup.com/insights daily 0.75 2026-04-13 https://www.medtechmarketinggroup.com/insights/threebarrierstosuccess monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/d0074eba-153b-4e32-bacd-e609b0d3f7e9/medtechmarketing+blog Insights - Overcoming the Three Big Barriers to MedTech Marketing Success - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.medtechmarketinggroup.com/insights/do-banner-ads-actually-work monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/c0700363-afc3-4faa-8eb4-4ee21edbee03/Banners+Example.png Insights - Do Banner Ads Actually Work? - Leaderboard—usually appears at the top of the website and costs premium as it is positioned to catch user’s attention most effectively (top image) Skyscraper — usually a tall and narrow vertical rectangle (thus the name) displayed on the left or on the right side of a webpage. Pop-up banners –usually appear (or literally pop up on your screen as you open a webpage or pop-up open a new window) -yes, the annoying ones (right hand side image) Responsive banners-- they respond or adjust automatically to the size of the device on which you are viewing the website Mobile Banners –designed for a mobile display There are different banner formats: Static banners (usually in a form of a visual (jpeg format) Animated (GIF or HTML files) Video banners (usually contain a video in an mp4 format) Interactive Banners -- provide additional engagement feature for the user, such as a quiz, puzzle, a game etc. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/ecaf7c22-162f-4b25-bc7e-c0cdada30f1e/_MedTech+Marketing++Blog+Quotes+%284%29.png Insights - Do Banner Ads Actually Work? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/d4d2a03f-8990-4720-b453-891ad56f079d/Marketing+Data+Sample+Image.png Insights - Do Banner Ads Actually Work? - Make it stand out Sample data showing banner ad performance between two different publishers https://www.medtechmarketinggroup.com/insights/how-to-make-sense-of-your-video-performance-data monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/c33fe798-578b-4397-a423-dc7ea8dba0cd/Video+Performance+Blog+-+datatablepng Insights - How to Make Sense of your Video Performance Data - Make it stand out Example: Sample Video Performance Data from a Third-Party Publisher https://www.medtechmarketinggroup.com/insights/whatisadigitalmarketingstrategy monthly 0.5 2026-04-13 https://www.medtechmarketinggroup.com/insights/avoidthesecostlymistakes monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/96548d4f-8f80-46d2-abb8-33df2df11670/1.png Insights - Avoid These Costly Mistakes with a Digital Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.medtechmarketinggroup.com/insights/three-mistakes-you-are-making-with-social-media-hashtags monthly 0.5 2026-04-13 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/9e67f78a-d224-4c76-985f-2335f5f1b974/_MedTech+Marketing++Blog+Quotes.png Insights - Are Your Hashtags Working Against You? Three Mistakes to Avoid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.medtechmarketinggroup.com/insights/tag/video+performance monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/banner+ads monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/hashtags+for+social+media monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/digital+marketing+strategy monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/digital+strategy monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/video monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/video+analytics monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/social+media monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/channel+marketing monthly 0.5 https://www.medtechmarketinggroup.com/insights/tag/performance+measurement monthly 0.5 https://www.medtechmarketinggroup.com/contact daily 0.75 2026-03-19 https://www.medtechmarketinggroup.com/about daily 0.75 2026-04-15 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/bd4262cb-a744-4aad-a315-64fd5a2823da/IMG_9079.jpg About Tatsiana Gremyachinskiy speaking at Digital Pharma West Conference in San Francisco Bay Area, 2018 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/9978a192-c6af-431a-b562-84f329a45027/IMG_9076.jpg About Tatsiana Gremyachinskiy speaking at the Digital Pharma East Conference in Philadelphia, 2018 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/777b144b-66e7-4f5a-aaa6-7f78e66fef4f/IMG_9081.jpg About Tatsiana Gremyachinskiy speaking at the Digital Pharma East Conference in Philadelphia, 2018 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/0582649d-b27e-4c76-9f53-32e9fd93ebc6/dmmdmn.jpg About Tatsiana Gremyachinskiy speaking at Digital Marketing for Medical Devices in Minneapolis, 2019. Topic: Understanding your campaign’s performance-making sense of KPIs, target numbers and benchmarks. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/2f356891-6cb4-421e-baa5-efc7df48fc25/IMG_8719.jpeg About Tatsiana Gremyachinskiy speaking at the Analytics Roundtable at the Digital Pharma East Summit in Philadelphia, 2018 https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/2750b761-be26-4998-872d-e5ed687d7e3c/IMG_2341.jpg About Tatsiana Gremyachinskiy speaking at the Future of Pharma Marketing Summit in Toronto, Canada, 2019. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/4780c843-9771-4907-9779-709fdd00578a/IMG_3432.jpg About Tatsiana Gremyachinskiy speaking at the Digital Marketing for Medical Devices Conference in San Diego, 2019. Topic: Set the right KPIs for your campaign’s Success. https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/b981b062-4518-426e-807b-a6eec24f03bc/3+%281%29.JPG About Tatsiana Gremyachinskiy speaking at the Strategic HCP Partnership Summit, Virtual event in 2020 (Covid-era) https://images.squarespace-cdn.com/content/v1/67812a2da4823655ff1edeb9/965912e7-1bb1-4ded-a1e5-20cbae6f9e29/362W21+-+LI+-+Tatsiana.png About Tatsiana Gremyachinskiy speaking at the Re-image Marketing Device Marketing Virtual Summit, 2021. 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